The primary objective of this TV commercial was to raise awareness about the brand, its products, and its unique selling proposition
- pasta made with yellow peas!
- pasta made with yellow peas!
Operating within a compact team, we handled storyboarding, shooting, editing, and grading in-house.
My main role involved assembling and editing the footage, grading, overseeing voice-over recording, and ensuring it met broadcast standards set by Clearcast. There was also a large about of vfx fixing on the packaging due to the US packaging details needed to be masked over with UK measurements.
The success metric was straightforward: an increase in sales
