This film aims to illustrate the diverse experiences of Royal Navy life, showcasing the integral role of the MyNavy app. From the moment a rating picks up their beret and MyNavy-connected device in the opening scene, it's clear that this app is an indispensable tool from morning till night.
Through relatable characters and familiar scenarios, we highlight various uses of MyNavy, sparking viewers' FOMO with each benefit showcased. The narrative emphasises time-saving, opportunity discovery, and potential realisation, culminating in a clear message: for the complete Royal Navy experience, MyNavy is indispensable.
The client's objective was to boost interaction with the app across all Navy aspects post-COVID decline. From concept development to directing the shoot and managing post-production, I oversaw every aspect of the project. Adhering to MOD guidelines presented challenges, but through diligence and effective communication, I coordinated a shooting timeline that aligned with investors' needs, resulting in a successful launch alongside the native app debut.
