The primary focus was to enhance awareness of the pay monthly service plans, aiming to facilitate a clear understanding of the process and ultimately drive conversions among potential new subscribers.
In two different aesthetics, for BMW & MINI's distinct branding.
The success of the initiative was gauged by increased engagement with the pay monthly service plans.
The positive reception from the client was evidenced by their commissioning of an additional 15 animations in the same stylistic vein, to cover a range of other Aftersales offerings.
